A recently released comScore Video Metrix service report, revealed that U.S. Internet users watched more than 10 billion videos online during the month of December, 2007, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.
In total, nearly 141 million Americans viewed online video in December. Google Sites also captured the largest online video audience with 79 million unique viewers, followed by Fox Interactive Media with 43.9 million and Yahoo! Sites with 38.2 million.
Other notable findings from December 2007 include:
77.6 million viewers watched 3.2 billion videos on YouTube.com (41.6 videos per viewer)
40.5 million viewers watched 334 million videos on MySpace.com (8.2 videos per viewer)
Online viewers watched an average of 3.4 hours (203 minutes) of online video during the month, representing a 34-percent gain since the beginning of 2007
The average online video duration was 2.8 minutes
The average online video viewer consumed 72 videos
Source: Center for Media Research
http://blogs.mediapost.com/research_brief/?p=1646
Parents, do you know what your kids are watching online?
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