Biblical Appeal: Palmer Lake Company Flaunts Christian Themes on Clothing
Proclaim your faith on your backside.
A fledgling Palmer Lake clothing company hopes that's exactly what you'll want to do.
Castle Rock Jeans & Apparel, 780 Colorado Highway 105, is rolling out high-end jeans with a back pocket decorated with a Christian-related symbol and a corresponding biblical verse inside the waistband.
The line, called His Spirit Jeans, fills a market niche for Christian clothes while spreading the Gospel, said company President Bob Beard, 66.
Source: The Gazette
http://www.gazette.com/articles/exactly_34728___article.html/palmer_backside.html
This kind of thing is admittedly one of my pet-peeves, so you can take my words with a grain of salt. I've had an adverse reaction to "Christianized" products for a long time. I believe them to be partially the result of those that want to create a separate and safe Christian sub-culture and partially the result of those who want to take advantage and make a buck from that sub-culture. Sure, neither is inherently wrong, but I think it's unnecessary at best and counterproductive to the cause of Christ at worst.
In this case, for me, the idea of witnessing to others by having another stare at one's hiney seems to be quite contradictory. And just who exactly is going to see that Bible verse on the inside waistband? Spreading the Gospel? Really? WWJD? (Whoops, that reminds me of another clever marketing ploy that brought in some big bucks for companies in the 1990s...)
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