A recent study conducted by the Harris Interactive Youth Center of Excellence shows that just 46% of 13 -18 year olds in the U.S. express an interest in the summer Olympics, including only 27% who say they are extremely or very interested. Teen boys ages 16-18 show the greatest interest and represent the only age group where over half of youth are interested in the sporting event. Teens overall are a larger audience for the Olympics than tweens (ages 8-12) who report only a 28% interest.
Source: Center for Media Research
http://www.mediapost.com/blogs/research_brief/?p=1768
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