Yes, today's kids are extremely techno-savvy, and most use the Internet, along with spending hours on video games and communicating with their friends through mobile devices.
Still, relatively few kids are heavy Net users. Furthermore, most are still into TV, books and "old fashioned" toys, as well as tech-oriented entertainment, according to a new Packaged Facts report, "The Kids and Tweens Market in the U.S."
According to Simmons Kids NCS data cited by PF:
- While the "vast majority" of 6- to-11-year-olds use the Net, 55% of 9- to-11-year-old boys and 46% of girls in the same age group report using the Internet for less than an hour, or not at all, during the past week.
- A substantial majority of kids of all ages read books other than schoolbooks. Multicultural kids are as likely as non-Hispanic white kids to read books outside of school. In general, girls are more likely than boys to read books, and interest in reading books is highest among girls in the 7- to-9-year-old age range.
- Most younger boys still have cars and trucks, crayons, building sets, water guns, puzzles and stuffed toys, while older boys are partial to card games. Most girls in both the kids and tweens age groups own toys such as crayons, clothes and accessories for dolls, card games, stuffed animals and arts and crafts activity kits.
- More than 90% of girls ages 6 to 10 own dolls, and nearly 80% of 6-year-old boys own action figures. Girls' interest in dolls does not begin dropping off until age 11, although only 49% of boys own action figures by that age.
Source: Marketing Daily
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