MTV, the network that brought us reality television in its modern form, has watched its ratings plummet this past year, which is why it is introducing a number of new and somewhat different shows.
The network’s ratings among viewers 12 to 34, its core demographic, are down 23 percent during the fourth quarter, while in the past six months, its “numbers for females 12-24 cratering 33% and males 12-24 dropping 24%,” Variety reports. Even The Hills has lost 26 percent of its viewers ages 12 to 34.
MTV Networks president Brian Graden told the paper that the “new shows will feature themes of affirmation and accomplishment. Our shows are going to focus less on loud and silly hooks and more on young people proving themselves. These are themes that are consistent with the Obama generation.”
He said that the network “needed a new visual language.”
Source: Reality Blurred
http://www.realityblurred.com/realitytv/archives/mtv/2008_Dec_22_ratings_down
Comments