In the ever-evolving practices of how our society consumes its media, it comes as no surprise to me that this recent survey indicates that 18-to-24-year-olds spend more time watching web based video than they do watching television. Can the end of television as we've known it be far behind? I'm guessing that one day, today's kids will look back at television programming as it now exists with nostalgia, much like I do on ocassion in regard to the black and white tv I grew up watching, where it was such a kick to stay up late enough to witness the appearance of the test pattern while the Star-Spangled Banner played in the background...
Coveted 18- to-24-year-old consumers now spend more time watching Web-distributed video than broadcast television, according to a new survey released by online video ad network LiveRail.
"We polled several hundred under-25-year-olds, and an overwhelming majority are now watching as much or more video content online as on regular TV," said Mark Trefgarne, CEO of LiveRail. "We were genuinely surprised by the results."
Rather than short-form consumer-generated media, Trefgarne attributes this trend largely to an increase in the availability of quality long-form content from sites like Hulu and TV.com.
Of these respondents, 53% stated that in an average month they spent "more time watching online video than TV." About 19% of respondents said they watched "about the same," while 28% said they watched "more TV than online video."
According to comScore, frequent viewers are now consuming an average of 273.1 minutes of online video content per month--up from 195 minutes a year ago.
Source: Online Media Daily
http://www.mediapost.com/publications/?fa=Articles.san&s=98512&Nid=51271&p=989684
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